The Google Pigeon Update is a significant update to Google’s local search algorithm that was released in July 2014. This update aimed to provide more useful, relevant, and accurate local search results that are closely tied to traditional web search ranking signals. It affected the search results shown in Google Maps and the regular Google search results, ensuring that local search was more closely aligned with the core search algorithm.
The introduction of Pigeon marked a substantial shift in local SEO, emphasizing the importance of local search ranking factors like location and distance as critical components in search rankings. Local businesses noticed changes in their website referrals, leads, and visibility, which highlighted the necessity for a strong local SEO strategy.
As businesses continue to navigate the evolving landscape of local search, understanding the impact of the Pigeon Update is essential. It underscores the need for optimized local listings, consistent NAP (Name, Address, Phone Number) information, and the cultivation of local citations and reviews. The Pigeon Update continues to influence how local businesses optimize their online presence to rank effectively in local search queries.