WIKI

Online Marketing Glossary
Our online marketing wiki offers comprehensive explanations of key technical terms from the digital industry, encompassing areas like Content Marketing, Search Engine Advertising (SEA), Search Engine Optimization (SEO), eCommerce, Social Media Marketing, and beyond. We aim to clarify and demystify these concepts for better understanding and application in your digital marketing endeavors.

A/B Test

Ad Impression

Ad Network

Advertiser

Affiliate Management

Affiliate Marketing

Alphabet

Alt-Tag

Amazon

Amazon Web Services (AWS)

API

Artificial Intelligence (AI)

Baidu

Bing

Bing Bot

Blogger Outreach

Bounce Rate

Brand Awareness

Branding

Breadcrumbs

Broken Links

Cache

California Online Privacy Protection Act (CalOPPA)

Call to Action (CTA)

ChatGPT

Click-Through Rate (CTR)

Cloud

Community Management

Compliance Management

Compound Keyword

Consulting

Consumer Privacy Act (CPRA)

Contao

Content Management System (CMS)

Content Marketing

Continuous Relaunch

Conversion

Conversion Rate Optimization (CRO)

Copywriting

CSS

CSV

Curlie

Customer Relationship Management (CRM)

Datenschutz-Grundverordnung (DSGVO)

Deep Learning

Digital Experience Platform (DXP)

DMOZ

Double Opt-in

Double Opt-out

DuckDuckGo

Ebook

Effective Cost per Click (eCPC)

Effective Cost per Mille (eCPM)

Email Marketing

Facebook

First Click Attribution

First Contentful Paint (FCP)

FirstSpirit

Flutter (Google)

Forum / Board

General Data Protection Regulation (GDPR)

Geotagging

GIF

Google

Google Analytics

Google Bert Update

Google Bot

Google Guarantee

Google Hummingbird Update

Google Mobile Update

Google My Business

Google News

Google Panda Update

Google Penguin Update

Google Pigeon Update

Google Shopping

Heatmap

Hidden Content

HTML

HTML5

HubSpot

Image Optimization

Inbound Marketing

Influencer

Influencer Marketing

Infrastructure as a Service (IaaS)

Instagram

Interaction Rate

International SEO

Internet of Things (IoT)

JavaScript

Joomla

JPG

jQuery

Key Performance Indicator (KPI)

Keyword

Keyword Cannibalism

Keyword Research

Landingpage

Link Building

Link Building

LinkedIn Ads

Local SEO

Long Tail Keyword

Macro Conversion

Magento

Marketing

Marketing Psychology

Meta Description

Meta Keywords

Meta Title

Micro Conversion

Microsite

Midjourney

Minimum Viable Product (MVP)

Mobile SEO

Money Keyword

Nanosite

Native Application

Noindex

Nudging

On-Page SEO

One-Pager

OpenAI

PageSpeed Insights

Pay per Click (PPC)

Penalty

Personal Information Protection and Electronic Documents Act of Canada (PIPEDA)

Personal Information Protection Law (PIPL)

Personas

Pillar Content

Piwik

Platform as a Service (PaaS)

PNG

Podcast

Privacy Act 1988

Public Relations

Pull Marketing

Push Marketing

QR Code

Quality Factor

Ranking

Real Time Bidding (RTB)

Reddit

Referral Marketing

Remarketing / Retargeting

Reputation Management

Responsive Webdesign

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Search Engine Results Pages (SERPs)

SEO Consulting

SEO Tools

Shopware

Social Media

Software as a Service (SaaS)

Spider

Spreadsheet

Target Group Analysis

Targeting

Thread

Tik-Tok

Time Decay

Time to First Meaningful Paint (FMP)

Time to First Paint (FP)

Time to Interactive (TTI)

Traffic

Tweet

URL

Usability

User Experience (UX)

User Interface (UI)

User Journey

User Signals

vCard

Video SEO

Vimeo

Web 2.0

Web Architecture

Webinar

WebP

Weibo

WordPress Add-on

XML

XML Sitemap

XOVI

Yahoo

Yandex

YouTube