Public relations refers to the strategic communication process that builds mutually beneficial relationships between organizations and their publics. PR aims to maintain a positive reputation, earn understanding and support, and influence opinions and behaviors. Unlike advertising, public relations relies on third-party endorsement and organic reach rather than paid placement.
Effective PR involves planning and executing communication campaigns, crafting press releases, managing crises, leveraging social media, and more. Skilled public relations professionals understand a company’s target audiences and stakeholders. They utilize media relations, events, thought leadership content, and community engagement to shape perceptions and narratives around an organization.